Are you aware that over 3 billion people around the world use social media in 2018?
These people not only use social media to engage with friends, but also with brands.
If your brand isn’t on social media, you’re missing out big time!
I work for the social media marketing agency Nice Touch Media. We use social media as the main vehicle for marketing businesses by creating an effective online brand story. We share this story by posting multimedia content on social media, integrating text, eye-catching images, and videos.
Benefits of Social Media for Business
You won’t believe what a difference using social media for your business could make. Let’s look at a few of these benefits that’ll help you take your business to new heights.
Increase brand awareness
Did I mention that there are more than 3 billion social media users worldwide?
With nearly 50% of the world’s population using social media platforms, they’re a natural place to increase your brand’s visibility and reach new potential clients. Plus, you can target specific audiences to ensure that you’re reaching the right type of people for your brand.
All you have to do is spend a few hours a week on social networking websites – or get someone to do it for you (wink wink).
Make your brand real and human
With social media, you get to show the human side of your brand. You have the opportunity to introduce your followers to your team and to interact with your followers. Tell your story and build up a positive, authentic reputation.
Nice Touch Media made a short documentary to tell local winemaker Trizanne Barnard’s story. We shared it on Facebook, Instagram and YouTube, and ended up getting 16 000 views! In effect, about 16 000 people were introduced to the real person behind Trizanne Signature Wines.
Chances are, people are already talking about your business on social media.
If you’re on social media together with these people, you get to see what they’re saying about you. And if they’re saying negative things about you, you can do damage control such as investigating the issues and apologising to the people who complain.
Increase website traffic
Social media posts and ads are key ways to get more visits to your website. Every video, photo, blog post, or comment may lead viewers to your website and, consequently, increase traffic.
Sharing content from your blog or website to your social channels is a great way to get readers to your website as soon as you publish a new post, for example.
Leads are potential customers who have expressed some interest in your brand and have provided contact information you can use to follow up with more information.
You can use social media to generate leads by running competitions, building relationships, and hosting webinars.
By running competitions on Facebook, Nice Touch Media has built up a useful database of leads for our respective clients, for instance.
Social media can help you sell your products or services. By posting ads on social media platforms, you can boost your products or services’ visibility.
If you’re selling products, you can even add links to your online shop on your social profiles which will make sales much more convenient, as your customers can shop from the comfort of their home or office.
The great thing about social media platforms like Facebook and Twitter is that they are networks.
As people start liking, commenting on, and sharing your social posts to their networks, and their networks share the content with their networks, your content spreads all over the internet, reaching thousands or even millions of people – and just like that, your brand is going viral.
Customer service and customer support
These days, people tend to expect businesses to be on social media. As a result, they search for the social profiles of the businesses in which they’re interested to learn more about. If they don’t find them, they might develop a sense of distrust. If they do, on the other hand, they’ll contact you for information – and you’ll get new leads!
The thing is, if clients see you replying to their messages, it makes you appear more credible.
Using social media, you can find ideas to grow your brand. You do this by asking your followers what they want – by having a ‘question of the day’, for example – and by analysing the tailored data provided by the social media websites you use.
Secondly, you can also source material from your social platforms to use as marketing content, such as photos, testimonials and so on.
Keep an eye on the competition
Finally, social media will enable you to keep an eye on your competition. By seeing what they post and how their audiences respond to their posts, you can learn handy lessons about what to do and what not to do.
Just remember to be original!
Want to know more? Feel free to contact Nice Touch Media by visiting our website or one of our social profiles, be it Facebook, Instagram or Twitter. We’d love to chat to you about the wonderful world of social media!